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UNFOLDED FESTIVAL

THE FESTIVAL FOR DESIGN, PRINT AND
BRAND COMMUNICATION.

 23rd of May

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People centric
People are key

Gmund Paper brings creatives, printing experts, brands and speakers from business, the agency scene and society into conversation with each other. The Unfolded Festival 2023 is all about “People Centric” – people at the heart of all corporate decision-making. Renowned keynote speakers will expore this topic from a wide variety of viewpoints.

In addition to the 200 best print objects from the Gmund Award, Gmund Paper will present more than 50 international companies from the fields of design, print, brand and materiality at the Unfolded show. The unique location in the historic former stables of Gut Kaltenbrunn commands the most beautiful view over Lake Tegernsee and guarantees exciting perspectives.   

About

Program

May 23rd, 2023 - Gut Kaltenbrunn by Käfer

UNFOLDED FESTIVAL 2023
 

UNFOLDED conference  10:00 a.m. to 3:30 p.m

 

_ Key Topic “People Centric” – Focus on people

_ Lectures and discussions

_ Well-known speakers from the areas of strategy, product, people and communication 

UNFOLDED exhibition  09.00 a.m. to 06.00 p.m.

 

_ In the historic stables of Gut Kaltenbrunn by Käfer

More than 50 international exhibitors present the analogue communication of the present

_ 200 print objects from the Gmund Award​

Programm

"impressive - passion - inspiring - creative - fantastic - love"

“a breath-taking amount of creativity”

“You get it into your heart and into your mind”

“Gmund is so fucking sustainable and innovative”

“it is so analogue”

Tickets

Arrival

  • Timing
    UNFOLDED Exhibition: from 09:00 a.m. UNFOLDED Conference: at 10:00 a.m. Gmund Award Ceremony: Admission 06:15 p.m. Please allow for wait times for shuttle transfers and accrediation.
  • Location
    Gut Kaltenbrunn by Käfer, no parking facilities on site.
  • Parking
    There are no parking facilities at the venue Gut Kaltenbrunn by Käfer. Please park in the parking spaces reserved by us and have your ticket by hand. See graphic: P1: Strandbad-Seeglas: Seeglas 2, 83703 Gmund P2: Volksfestplatz: Fischerweg 2, 83703 Gmund P3: Gmund Papier: Mangfallstraße 5, 83703 Gmund P4: Papierfabrik Louisenthal: Louisenthal 1, 83703 Gmund (Please follow the signs. Parking at the gravel parking lot.)
  • Arrival
    Arrival by car From the north: via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318 to Tegernsee. Arriving from the south: Either via the Inntal valley, the Achen Pass and the B307 or the Inntal freeway and then via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318/B307 to Tegernsee. Arrival by plane Munich airport is only 90 km (1 hour drive) from Tegernsee.
  • Accreditation
    Please bring your ticket in printed form or have your e-ticket by hand.
  • Dresscode
    Business Casual
  • Good to remember
    Umbrella: In case the weather is not in festival mood.

We are looking forward to meeting you!

 

The countdown is on... Only days and hours until the UNFOLDED Festival & Gmund Award 2023! Before we start, here some important information for your journey:

Speaker

Let's talk

Speakers

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Florian Zibert

Visionary, driving force, head of TEDx Munich

UNFOLDED 2023

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Dr. Jens Thiemer

Senior Vice President Customer & Brand BMW AG

UNFOLDED 2023

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Mark Mast

Chief Conductor and Artistic Director of the Bavarian Philharmonic

UNFOLDED 2023

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Carlo Giordanetti

Swatch International
CEO, Swatch Art Peace Hotel

UNFOLDED 2023

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Sina Trinkwalder

Managing Director MANOMAMA

UNFOLDED 2023

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Florian Haller

CEO

Serviceplan Group

UNFOLDED 2023

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Marco Voigt

Founder & Managing Partner
Green Tech Festival

UNFOLDED 2023

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Anna Goldhofer

Co-Founder & Managing Director
CRITICAL FRIENDS

UNFOLDED 2023

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Karel J. Golta

CEO

INDEED Innovation

UNFOLDED 2023

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Kirsten Patzki

CEO

nkm natural cosmetics

UNFOLDED 2023

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Christian Beck

Founder & Managing Director

Teekenner GmbH

UNFOLDED 2023

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Florian Kohler

Owner

Gmund Paper

UNFOLDED 2023

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Axel Meise

Founder & Chief Designer

Occhio Ltd

UNFOLDED 2023

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Peter Martin

CEO

Martin et Karczinski

UNFOLDED 2023

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Dr. Nikolaus Förster

Editor, publisher, journalist

Impulse Media GmbH

UNFOLDED 2023

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Vanessa Brizon

Art Director Cheval Blanc Hotels

LVMH MH

UNFOLDED 2023

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Thorsten Fischer

CEO

Flyeralarm

UNFOLDED 2023

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Marianne Guely

Studio Marianne Guély

UNFOLDED 2023

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Simone Faust

Bayern 3

UNFOLDED 2023

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Brand experience expert
Gastronomy Entrepreneur

Alexa Steinke

UNFOLDED 2023

Backflash

UNFOLDED IN THE PAST

With a focus on "Consumer Centric", the UNFOLDED Festival took place for the second time on the "Gmund Campus" on October 23rd and 24th, 2019.

 

The Design and Print Festival attracted 1,200 visitors from all over the world to the Mangfall Valley, where Gmund Paper once again presented itself in an unusual setting, directly where its products are manufactured, as the host for creative people, designers, and print and mediaspecialists.

2019

UNFOLDED FESTIVAL 2019

A huge success: With a focus on the topic "Consumer Centric", the UNFOLDED Festival took place for the second time on October 23rd and 24th, 2019 at the "Gmund Campus".

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On the occasion of the design and print festival, Gmund Paper attracted 1,200 visitors from all over the world to the Mangfalltal and once again presented itself in an unusual ambience, right on the pulse of the product, as a host for creative people, designers as well as print and media specialists.

 

The festival offered a full program for two days. In addition to the 400 best print objects from the renowned Gmund Award, which takes place on 23.10. was awarded for the sixth time, 52 international exhibitors from the fields of design, printing, branding and materiality showed their skills in the halls of the paper production.

Eight top-class speakers, among them the chief designer at BMW, Adrian van Hooydonk and  Benedikt Böckenförde, founder and CEO of Visual Statements, shed light on the complex core topic "Consumer Centric" from a wide variety of perspectives and provided the guests with many new perspectives and  creative input. 

 

A panel discussion with Steffi Czerny, co-founder and managing director of DLD Media, rounded off the program in the paper mill's conference hall. Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.

That's what the visitors say

"Such a great spirit, an insane statement about creativity and perfectionism - I bow in awe. It doesn't get any better."

"Thank you again for a fantastic event." | "Congratulations on pulling together such a complex event so successfully!"

"Congratulations for the successful event – UNFOLDED." | "... what should I say?!? Chapeau!"

"Gmund is calling and the graphic community is making a pilgrimage in mass and class!" | "That was strong Gmund!"

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Gallery

That's what it was like:
UNFOLDED2019

Bilder
Aussteller & Partner

Special thanks to...

Exhibitors & Partners

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Kontakt

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