THE BIGGEST FESTIVAL FOR DESIGN, PRINT AND ANALOG COMMUNICATION
With an inspiring view over Lake Tegernsee, Gmund Papier is bringing brand managers, creative people, print service providers and speakers from business and design into conversation for the fourth time.
The Unfolded Festival 2024 presents the latest findings and offers deep insights into the sustainable world of analog communication - for the near and distant future. Renowned keynote speakers illuminate the topic from a variety of perspectives.
In addition to the best print objects of the Gmund Award 2024, international exhibitors from the areas of design, print, brand and materiality will present themselves and their work.
19. September 2024 - Gut Kaltenbrunn by Käfer
UNFOLDED FESTIVAL 2024
UNFOLDED conference 10 a.m. to 3:30 p.m
_ Lectures and discussions
_ Well-known speakers from the areas of strategy, product, people and communication
UNFOLDED exhibition 9 a.m. to 6 p.m
_ In the historic stables of Gut Kaltenbrunn by Beetle
_ Over 50 international exhibitors present contemporary analog communication
_ 200 print objects from the Gmund Award
"impressive - passion - inspiring - creative - fantastic - love"
“a breath-taking amount of creativity”
“You get it into your heart and into your mind”
“Gmund is so fucking sustainable and innovative”
“it is so analogue”
Visionary, driving force, head of TEDx Munich
Dr. Jens Thiemer
Senior Vice President Customer & Brand BMW AG
Chief Conductor and Artistic Director of the Bavarian Philharmonic
CEO, Swatch Art Peace Hotel
Managing Director MANOMAMA
Founder & Managing Partner
Green Tech Festival
Co-Founder & Managing Director
Karel J. Golta
nkm natural cosmetics
Founder & Managing Director
Founder & Chief Designer
Martin et Karczinski
Dr. Nikolaus Förster
Editor, publisher, journalist
Impulse Media GmbH
Art Director Cheval Blanc Hotels
Studio Marianne Guély
Brand experience expert
UNFOLDED FESTIVAL 2023
The UNFOLDED Festival took place for the third time on May 23, 2023 with a focus on the topic "People Centric". The location this year was "Gut Kaltenbrunn" directly on Lake Tegernsee.
On the occasion of the design and print festival, Gmund Paper attracted over 1,000 visitors from all over the world to Lake Tegernsee. Trade visitors, top-class speakers and over 50 international exhibitors followed the call of the paper manufacturer. The company of owner Florian Kohler once again presented itself as a host for creative people, designers as well as print and media specialists.
The festival offered a full program. In addition to the 200 best print objects from the renowned Gmund Award, the exhibitors from the areas of design, printing, branding and materiality showed their skills in the historic stables of Gut Kaltenbrunn. The exhibition documented impressively what analogue communication can look like.
Over 15 speakers, including Dr. Jens Thiemer, Senior Vice President Customer & Brand BMW AG, Carlo Giordanetti, CEO, Swatch Art Peace Hotel or the founder and chief designer of Occhio GmbH, Axel Meise, exchanged ideas in inspiring conversations and discussions about the core topic "People Centric", the human being at the center of all corporate decisions, on the big stage. They illuminated the complex core topic from a wide variety of perspectives and provided the guests with many new perspectives and creative input. The expert for brand experiences Alexa Steinke and Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.
That's what it was like:
That's what the visitors say
"Such a great spirit, an insane statement about creativity and perfectionism - I bow in awe. It doesn't get any better."
"Thank you again for a fantastic event." | "Congratulations on pulling together such a complex event so successfully!"
"Congratulations for the successful event – UNFOLDED." | "... what should I say?!? Chapeau!"
"Gmund is calling and the graphic community is making a pilgrimage in mass and class!" | "That was strong Gmund!"
Special thanks to...
Exhibitors & Partner 2023
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TimingUNFOLDED Exhibition: from 09:00 a.m. UNFOLDED Conference: at 10:00 a.m. Gmund Award Ceremony: Admission 06:15 p.m. Please allow for wait times for shuttle transfers and accrediation.
LocationGut Kaltenbrunn by Käfer, no parking facilities on site.
ParkingThere are no parking facilities at the venue Gut Kaltenbrunn by Käfer. Please park in the parking spaces reserved by us and have your ticket by hand. See graphic: P1: Strandbad-Seeglas: Seeglas 2, 83703 Gmund P2: Volksfestplatz: Fischerweg 2, 83703 Gmund P3: Gmund Papier: Mangfallstraße 5, 83703 Gmund P4: Papierfabrik Louisenthal: Louisenthal 1, 83703 Gmund (Please follow the signs. Parking at the gravel parking lot.)
ArrivalArrival by car From the north: via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318 to Tegernsee. Arriving from the south: Either via the Inntal valley, the Achen Pass and the B307 or the Inntal freeway and then via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318/B307 to Tegernsee. Arrival by plane Munich airport is only 90 km (1 hour drive) from Tegernsee.
AccreditationPlease bring your ticket in printed form or have your e-ticket by hand.
Good to rememberUmbrella: In case the weather is not in festival mood.
We are looking forward to meeting you!
The countdown is on... Only days and hours until the UNFOLDED Festival & Gmund Award 2023! Before we start, here some important information for your journey: