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UNFOLDED 24

The largest festival for design, print and analogue communication is entering its fourth round.

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 19th of September 2024

Bilder

2024

STD 2024

In an increasingly digitalized world, people long for ways to make brands and messages tangible. As an expert in natural paper made from renewable plant fibers, Gmund Paper has the mission to boost the success of companies through the use of analog communication.


The UNFOLDED Festival 2024 brings together creatives, printers, brand ambassadors and speakers from business and design to shed light on analog developments. At the conference, you can expect exciting insights into bright ideas that make your communication sustainable.


International specialists from the fields of design, print, brand and materials will present their work at the UNFOLDED Exhibition.

FIBERS & BRANDS
Brand, Design, Innovation

About

Program

 19. September 2024 - Gmund at Lake Tegernsee

UNFOLDED FESTIVAL 2024
 

UNFOLDED conference  10 a.m. to 3:30 p.m

 

_ Lectures and discussions on the topic of "Fibers & Brands"

_ Well-known speakers from the areas of strategy, product, brand and communication 

_ Exciting insights into concepts and ideas for creating sustainable, analogue communication

UNFOLDED exhibition  9 a.m. to 6 p.m

International exhibitors & partners present the analogue communication of today

_ All print objects of the Gmund Award

_ Cross-industry networking & exchange

Programm

"impressive - passion - inspiring - creative - fantastic - love"

“a breath-taking amount of creativity”

“You get it into your heart and into your mind”

“Gmund is so fucking sustainable and innovative”

“it is so analogue”

Speaker
Speaker

Fibers & Brands - the Conference

Speaker 2024

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Stefan Karch

Head of BMW Lifestyle & Licenses

BMW Group

UNFOLDED 2024

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Isabelle Gavalda

Founder & Creative Director

SOMEXING

UNFOLDED 2024

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Max Arnold

Managing Director

ARNOLD print service

UNFOLDED 2024

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Amandine Noureldin

Chief Impact Officer Hermès Métiers

Hermès

UNFOLDED 2024

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Alexa Steinke

Brand experience expert

Gastronomy Entrepreneur

UNFOLDED 2024

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Katharina Roehrig

Managing Director

Melitta Group Management

UNFOLDED 2024

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Carolin Grellner

Co-Founder

Djoon

UNFOLDED 2024

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Florian Zibert

Visionary, driving force, head of TEDx Munich

UNFOLDED 2024

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Marianne Burmester

Owner

Burmester Audiosysteme GmbH

UNFOLDED 2024

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Hendrik S. Basse

Managing Associate

BasseDruck

UNFOLDED 2024

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Christian Bremicker

Chairman of the Board

ABUS

UNFOLDED 2024

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Florian Kohler

Owner

Gmund Paper

UNFOLDED 2024

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Sabine Eichenbauer

Winemaker & Co-Owner

Tantris

UNFOLDED 2024

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Florian "Doc" Kaps

Analogue Visionary, Founder & CEO of SUPERSENSE

UNFOLDED 2024

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Mark Mast

Chief Conductor and Artistic Director of the Bavarian Philharmonic

UNFOLDED 2024

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Dr. Christoph Kürzeder

Museum Director

Diocesan Museum Freising

UNFOLDED 2024

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... more to come!

FAQ

Arrival

  • Timing
    UNFOLDED Exhibition: from 09:00 a.m. UNFOLDED Conference: at 10:00 a.m. Gmund Award Ceremony: Admission 06:15 p.m. Please allow for wait times for shuttle transfers and accrediation.
  • Location
    Gmund Paper factory
  • Parking
    Parking to be announced soon.
  • Arrival
    Arrival by car From the north: via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318 to Tegernsee. Arriving from the south: Either via the Inntal valley, the Achen Pass and the B307 or the Inntal freeway and then via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318/B307 to Tegernsee. Arrival by plane Munich airport is only 90 km (1 hour drive) from Tegernsee. Accommodation You can download a list of our partner hotels using the button below.
  • Accreditation
    Please bring your ticket in printed form or have your e-ticket by hand.
  • Dresscode
    Business Casual
  • Good to remember
    Umbrella: In case the weather is not in festival mood.

We are looking forward to meeting you!

 

The countdown is on... Only some months until the UNFOLDED Festival & Gmund Award 2024! Before we start, here some important information for your journey:

2023

UNFOLDED FESTIVAL 2023

The UNFOLDED Festival took place for the third time on May 23, 2023 with a focus on the topic "People Centric". The location this year was "Gut Kaltenbrunn" directly on Lake Tegernsee.

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On the occasion of the design and print festival, Gmund Paper attracted over 1,000 visitors from all over the world to Lake Tegernsee. Trade visitors, top-class speakers and over 50 international exhibitors followed the call of the paper manufacturer. The company of owner Florian Kohler once again presented itself as a host for creative people, designers as well as print and media specialists.

 

The festival offered a full program. In addition to the 200 best print objects from the renowned Gmund Award, the exhibitors from the areas of design, printing, branding and materiality showed their skills in the historic stables of Gut Kaltenbrunn. The exhibition documented impressively what analogue communication can look like.

Over 15 speakers, including Dr. Jens Thiemer, Senior Vice President Customer & Brand BMW AG, Carlo Giordanetti, CEO, Swatch Art Peace Hotel or the founder and chief designer of Occhio GmbH, Axel Meise, exchanged ideas in inspiring conversations and discussions about the core topic "People Centric", the human being at the center of all corporate decisions, on the big stage. They illuminated the complex core topic from a wide variety of perspectives and provided the guests with many new perspectives and creative input. The expert for brand experiences Alexa Steinke and Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.

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Gallery

That's what it was like:
UNFOLDED 2023

Let's talk

Speaker 2023

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Florian Zibert

Visionary, driving force, head of TEDx Munich

UNFOLDED 2023

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Dr. Jens Thiemer

Senior Vice President Customer & Brand BMW AG

UNFOLDED 2023

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Mark Mast

Chief Conductor and Artistic Director of the Bavarian Philharmonic

UNFOLDED 2023

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Carlo Giordanetti

Swatch International
CEO, Swatch Art Peace Hotel

UNFOLDED 2023

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Sina Trinkwalder

Managing Director MANOMAMA

UNFOLDED 2023

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Florian Haller

CEO

Serviceplan Group

UNFOLDED 2023

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Marco Voigt

Founder & Managing Partner
Green Tech Festival

UNFOLDED 2023

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Anna Goldhofer

Co-Founder & Managing Director
CRITICAL FRIENDS

UNFOLDED 2023

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Karel J. Golta

CEO

INDEED Innovation

UNFOLDED 2023

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Kirsten Patzki

CEO

nkm natural cosmetics

UNFOLDED 2023

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Christian Beck

Founder & Managing Director

Teekenner GmbH

UNFOLDED 2023

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Florian Kohler

Owner

Gmund Paper

UNFOLDED 2023

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Axel Meise

Founder & Chief Designer

Occhio Ltd

UNFOLDED 2023

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Peter Martin

CEO

Martin et Karczinski

UNFOLDED 2023

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Dr. Nikolaus Förster

Editor, publisher, journalist

Impulse Media GmbH

UNFOLDED 2023

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Vanessa Brizon

Art Director Cheval Blanc Hotels

LVMH MH

UNFOLDED 2023

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Thorsten Fischer

CEO

Flyeralarm

UNFOLDED 2023

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Marianne Guely

Studio Marianne Guély

UNFOLDED 2023

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Simone Faust

Bayern 3

UNFOLDED 2023

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Brand experience expert
Gastronomy Entrepreneur

Alexa Steinke

UNFOLDED 2023

That's what the visitors say

"Such a great spirit, an insane statement about creativity and perfectionism - I bow in awe. It doesn't get any better."

"Thank you again for a fantastic event." | "Congratulations on pulling together such a complex event so successfully!"

"Congratulations for the successful event – UNFOLDED." | "... what should I say?!? Chapeau!"

"Gmund is calling and the graphic community is making a pilgrimage in mass and class!" | "That was strong Gmund!"

Special thanks to...

Exhibitors & Partner 2023