Design, Color, Texture, Materiality
How do genuine, lasting relationships between companies and their customers develop?
Analogue touchpoints play a crucial role! They generate emotions, closeness and value.
PEOPLE LOVE PAPER and the opportunity to feel something real. This is precisely where its strength lies: paper anchors messages where digital communication has less impact.
As an expert in natural paper made from renewable plant fibers, Gmund Paper has the mission to boost the success of companies through the use of analog communication.
The Unfolded Festival 2026 brings together creatives, printers, brand ambassadors and speakers from business and design to shed light on analog developments. At the conference, you can expect exciting insights into bright ideas that make your communication sustainable.
International specialists from the fields of design, print, brand and materials will present their work at the Unfolded Exhibition.
Pure inspiration.
paper . way beyond!
program
29. April 2026 - Gmund at Lake Tegernsee
UNFOLDED FESTIVAL 2026
UNFOLDED conference 10 a.m. to 3.30 p.m.
_ Lectures and discussions
_ Well-known speakers from the areas of strategy, product, brand and communication
_ Exciting insights into concepts and ideas for creating sustainable, analogue communication
UNFOLDED exhibition 9 a.m. to 5.30 p.m.
_ International exhibitors & partners present the analogue communication of today
_ All print objects of the Gmund Award
_ Cross-industry networking & exchange
"impressive - passion - inspiring - creative - fantastic - love"
“a breath-taking amount of creativity”
“You get it into your heart and into your mind”
“Gmund is so fucking sustainable and innovative”
“it is so analogue”
The Conference
Speaker 2026
The Conference
Compilation & Content
Panels 2026
A DIFFERENCE THAT
MATTERS!
Vitra
Raphael Gielgen
Trendscout Future of Work Life & Learn
Vitra
DESIGN FOR SPACE AND TIME.
OBJECT CARPET X QLOCKTWO Manufacture
Daniel Butz
CEO
OBJECT CARPET
Jens Adamik
Managing Partner
QLOCKTWO Manufacture
KINGS AND COMMUNISTS.
ARTS AND KNOW-HOW.
Porzellan Manufaktur Nymphenburg X Ramdane Touhami
Anders Thomas
CEO
Porzellan Manufaktur Nymphenburg
Ramdane Touhami
Creative director, designer, entrepreneur and publisher
HOW TO CONNECT!
BMW Group
Sandra Wittemer
Head of BMW Welt
BMW Group
Zrinka Babic
Head of Gut Schwärzenbach
Thought Leadership Retreat
BMW Group
NEW WILL MOVE!
Gmund Paper
BE.YOND – THE POWER
OF YOUR UNIQUENESS.
Martin et Karczinski
Peter Martin
Founder & CEO
Martin et Karczinski
THE SOUL OF MATERIALITY.
urnfold & unmute.design X PERÙ PURO
Katharina Scheidig & Kristina Steinhauf
Founders
urnfold & unmute.design
Dr. Frauke Fischer
Agency Owner, Lecturer & Co-founder
PERÙ PURO
HUMANS MUST CREATE!
Atelier Schönwald
Hanna Schönwald
Industrial Designer and Artist
Atelier Schönwald
HOW TO CREATE DESIRE!
White By Design X "TAOS - the art of storytelling" X IRIS VON ARNIM
Daniel Weiss
Founder & Creative Director
White By Design
José Redondo-Vega
Founder & Editorial Director
"TAOS - the art of storytelling"
Valentin von Arnim
Managing Director
IRIS OF ARNIM
THE BRAND BOOK.
Druckerei Vogl X Stefan Braun Photography
Ralf Vogl
Managing Director
Druckerei Vogl
Stefan Braun
Photographer & Storyteller
Stefan Braun Photography
Special thanks to...
Exhibitors & Partner 2026
Gallery
That's what it was like:
UNFOLDED 2024
2024
Newsletter
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