People are key
Gmund Paper brings creatives, printing experts, brands and speakers from business, the agency scene and society into conversation with each other. The Unfolded Festival 2023 is all about “People Centric” – people at the heart of all corporate decision-making. Renowned keynote speakers will expore this topic from a wide variety of viewpoints.
In addition to the 200 best print objects from the Gmund Award, Gmund Paper will present more than 50 international companies from the fields of design, print, brand and materiality at the Unfolded show. The unique location in the historic former stables of Gut Kaltenbrunn commands the most beautiful view over Lake Tegernsee and guarantees exciting perspectives.
May 23rd, 2023 - Gut Kaltenbrunn by Käfer
UNFOLDED FESTIVAL 2023
UNFOLDED conference 10:00 a.m. to 3:30 p.m
_ Key Topic “People Centric” – Focus on people
_ Lectures and discussions
_ Well-known speakers from the areas of strategy, product, people and communication
UNFOLDED exhibition 09.00 a.m. to 18.00 p.m.
_ In the historic stables of Gut Kaltenbrunn by Käfer and at Gmund Papier
_ More than 50 international exhibitors present the analogue communication of the present
_ 200 print objects from the Gmund Award
"impressive - passion - inspiring - creative - fantastic - love"
“a breath-taking amount of creativity”
“You get it into your heart and into your mind”
“Gmund is so fucking sustainable and innovative”
“it is so analogue”
for early bird until March 31st, 2023
for design, print, marketing and environmental students
Visionary, driving force, head of TEDx Munich
Adrian van Hooydonk
Chief Designer of BMW i, MINI & Rolls-Royce
Unconditional humanist and passionate networker
Bogner, Engel & Völkers, Marc O'Polo
Ruler of the analogue world of experience "Supersense"
Millionaire in terms of fans and followers
Head of Global Brand Management & Social Media, innogy
Salewa, Dynafit, Wild Country, POMOCA
UNFOLDED IN THE PAST
With a focus on "Consumer Centric", the UNFOLDED Festival took place for the second time on the "Gmund Campus" on October 23rd and 24th, 2019.
The Design and Print Festival attracted 1,200 visitors from all over the world to the Mangfall Valley, where Gmund Paper once again presented itself in an unusual setting, directly where its products are manufactured, as the host for creative people, designers, and print and mediaspecialists.
UNFOLDED FESTIVAL 2019
A huge success: With a focus on the topic "Consumer Centric", the UNFOLDED Festival took place for the second time on October 23rd and 24th, 2019 at the "Gmund Campus".
On the occasion of the design and print festival, Gmund Paper attracted 1,200 visitors from all over the world to the Mangfalltal and once again presented itself in an unusual ambience, right on the pulse of the product, as a host for creative people, designers as well as print and media specialists.
The festival offered a full program for two days. In addition to the 400 best print objects from the renowned Gmund Award, which takes place on 23.10. was awarded for the sixth time, 52 international exhibitors from the fields of design, printing, branding and materiality showed their skills in the halls of the paper production.
Eight top-class speakers, among them the chief designer at BMW, Adrian van Hooydonk and Benedikt Böckenförde, founder and CEO of Visual Statements, shed light on the complex core topic "Consumer Centric" from a wide variety of perspectives and provided the guests with many new perspectives and creative input.
A panel discussion with Steffi Czerny, co-founder and managing director of DLD Media, rounded off the program in the paper mill's conference hall. Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.
That's what the visitors say
"Such a great spirit, an insane statement about creativity and perfectionism - I bow in awe. It doesn't get any better."
"Thank you again for a fantastic event." | "Congratulations on pulling together such a complex event so successfully!"
"Congratulations for the successful event – UNFOLDED." | "... what should I say?!? Chapeau!"
"Gmund is calling and the graphic community is making a pilgrimage in mass and class!" | "That was strong Gmund!"
That's what it was like:
Special thanks to...
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