2024
THE BIGGEST FESTIVAL FOR DESIGN, PRINT AND ANALOG COMMUNICATION
Fibers & brands.
In an increasingly digitalized world, people long for ways to make brands and messages tangible. As an expert in natural paper made from renewable plant fibers, Gmund Paper has the mission to boost the success of companies through the use of analog communication.
The Unfolded Festival 2024 brings together creatives, printers, brand ambassadors and speakers from business and design to shed light on analog developments. At the conference, you can expect exciting insights into bright ideas that make your communication sustainable.
International specialists from the fields of design, print, brand and materials will present their work at Gut Kaltenbrunn on the shores of Lake Tegernsee.
Program
19. September 2024 - Gut Kaltenbrunn by Käfer
UNFOLDED FESTIVAL 2024
UNFOLDED conference 10 a.m. to 3:30 p.m
_ Lectures and discussions
_ Well-known speakers from the areas of strategy, product, people and communication
UNFOLDED exhibition 9 a.m. to 6 p.m
_ In the historic stables of Gut Kaltenbrunn by Beetle
_ Over 50 international exhibitors present contemporary analog communication
_ 200 print objects from the Gmund Award
"impressive - passion - inspiring - creative - fantastic - love"
“a breath-taking amount of creativity”
“You get it into your heart and into your mind”
“Gmund is so fucking sustainable and innovative”
“it is so analogue”
Let's talk
Speaker 2023
Florian Zibert
Visionary, driving force, head of TEDx Munich
UNFOLDED 2023
Dr. Jens Thiemer
Senior Vice President Customer & Brand BMW AG
UNFOLDED 2023
Mark Mast
Chief Conductor and Artistic Director of the Bavarian Philharmonic
UNFOLDED 2023
Carlo Giordanetti
Swatch International
CEO, Swatch Art Peace Hotel
UNFOLDED 2023
Sina Trinkwalder
Managing Director MANOMAMA
UNFOLDED 2023
Florian Haller
CEO
Serviceplan Group
UNFOLDED 2023
Marco Voigt
Founder & Managing Partner
Green Tech Festival
UNFOLDED 2023
Anna Goldhofer
Co-Founder & Managing Director
CRITICAL FRIENDS
UNFOLDED 2023
Karel J. Golta
CEO
INDEED Innovation
UNFOLDED 2023
Kirsten Patzki
CEO
nkm natural cosmetics
UNFOLDED 2023
Christian Beck
Founder & Managing Director
Teekenner GmbH
UNFOLDED 2023
Florian Kohler
Owner
Gmund Paper
UNFOLDED 2023
Axel Meise
Founder & Chief Designer
Occhio Ltd
UNFOLDED 2023
Peter Martin
CEO
Martin et Karczinski
UNFOLDED 2023
Dr. Nikolaus Förster
Editor, publisher, journalist
Impulse Media GmbH
UNFOLDED 2023
Vanessa Brizon
Art Director Cheval Blanc Hotels
LVMH MH
UNFOLDED 2023
Thorsten Fischer
CEO
Flyeralarm
UNFOLDED 2023
Marianne Guely
Studio Marianne Guély
UNFOLDED 2023
Simone Faust
Bayern 3
UNFOLDED 2023
Brand experience expert
Gastronomy Entrepreneur
Alexa Steinke
UNFOLDED 2023
2023
UNFOLDED FESTIVAL 2023
The UNFOLDED Festival took place for the third time on May 23, 2023 with a focus on the topic "People Centric". The location this year was "Gut Kaltenbrunn" directly on Lake Tegernsee.
On the occasion of the design and print festival, Gmund Paper attracted over 1,000 visitors from all over the world to Lake Tegernsee. Trade visitors, top-class speakers and over 50 international exhibitors followed the call of the paper manufacturer. The company of owner Florian Kohler once again presented itself as a host for creative people, designers as well as print and media specialists.
The festival offered a full program. In addition to the 200 best print objects from the renowned Gmund Award, the exhibitors from the areas of design, printing, branding and materiality showed their skills in the historic stables of Gut Kaltenbrunn. The exhibition documented impressively what analogue communication can look like.
Over 15 speakers, including Dr. Jens Thiemer, Senior Vice President Customer & Brand BMW AG, Carlo Giordanetti, CEO, Swatch Art Peace Hotel or the founder and chief designer of Occhio GmbH, Axel Meise, exchanged ideas in inspiring conversations and discussions about the core topic "People Centric", the human being at the center of all corporate decisions, on the big stage. They illuminated the complex core topic from a wide variety of perspectives and provided the guests with many new perspectives and creative input. The expert for brand experiences Alexa Steinke and Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.
Gallery
That's what it was like:
UNFOLDED 2023
That's what the visitors say
"Such a great spirit, an insane statement about creativity and perfectionism - I bow in awe. It doesn't get any better."
"Thank you again for a fantastic event." | "Congratulations on pulling together such a complex event so successfully!"
"Congratulations for the successful event – UNFOLDED." | "... what should I say?!? Chapeau!"
"Gmund is calling and the graphic community is making a pilgrimage in mass and class!" | "That was strong Gmund!"
Newsletter
Stay tuned!
With our GMUND NEWSLETTER you will always be up to date.