UNFOLDED FESTIVAL

The biggest festival for design, print and analog communication.

19th of September

Bilder

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"I've never experienced anything like that!"

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UNFOLDED2023

GALLERY 2023

People centric
People are key

The UNFOLDED Festival took place for the third time on May 23, 2023 with a focus on the topic "People Centric". The location this year was "Gut Kaltenbrunn" directly on Lake Tegernsee.

On the occasion of the design and print festival, Gmund Paper attracted over 1,000 visitors from all over the world to Lake Tegernsee. Trade visitors, top-class speakers and over 50 international exhibitors followed the call of the paper manufacturer. The company of owner Florian Kohler once again presented itself as a host for creative people, designers as well as print and media specialists.

The festival offered a full program. In addition to the 200 best print objects from the renowned Gmund Award, the exhibitors from the areas of design, printing, branding and materiality showed their skills in the historic stables of Gut Kaltenbrunn. The exhibition documented impressively what analogue communication can look like.

Over 15 speakers, including Dr. Jens Thiemer, Senior Vice President Customer & Brand BMW AG, Carlo Giordanetti, CEO, Swatch Art Peace Hotel or the founder and chief designer of Occhio GmbH, Axel Meise, exchanged ideas in inspiring conversations and discussions about the core topic "People Centric", the human being at the center of all corporate decisions, on the big stage. They illuminated the complex core topic from a wide variety of perspectives and provided the guests with many new perspectives and creative input. The expert for brand experiences Alexa Steinke and Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.

About

Program

May 23rd, 2023 - Gut Kaltenbrunn by Käfer

UNFOLDED FESTIVAL 2023

UNFOLDED conference 10:00 a.m. to 3:30 p.m

_ Key Topic “People Centric” – Focus on people

_ Lectures and discussions

_ Well-known speakers from the areas of strategy, product, people and communication

UNFOLDED exhibition 09.00 a.m. to 06.00 p.m.

_ In the historic stables of Gut Kaltenbrunn by Käfer

_ More than 50 international exhibitors present the analogue communication of the present

_ 200 print objects from the Gmund Award

Programm

"impressive - passion - inspiring - creative - fantastic - love"

“a breath-taking amount of creativity”

“You get it into your heart and into your mind”

“Gmund is so fucking sustainable and innovative”

“it is so analogue”

Tickets

Arrival

Timing

UNFOLDED Exhibition: from 09:00 a.m. UNFOLDED Conference: at 10:00 a.m. Please allow for wait times for shuttle transfers and accrediation.
Location

Gmund Paper factory
Parking

There are designated parking spaces at the individual car parks & a shuttle service. P1 Strandbad-Seeglas Seeglas 2, 83703 Gmund am Tegernsee, Germany P2 Volksfestplatz Fischerweg 2, 83703 Gmund am Tegernsee, Germany P3 Gmund Papier Mangfallstraße 5, 83703 Gmund am Tegernsee, Germany P4 Papierfabrik Louisenthal Louisenthal 1, 83703 Gmund am Tegernsee, Germany
Arrival

Arrival by car From the north: via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318 to Tegernsee. Arriving from the south: Either via the Inntal valley, the Achen Pass and the B307 or the Inntal freeway and then via the A8 Munich/Salzburg freeway to exit 97, Holzkirchen. Follow the B318/B307 to Tegernsee. Arrival by plane Munich airport is only 90 km (1 hour drive) from Tegernsee. Accommodation You can download a list of our partner hotels using the button below.
Accreditation

Please bring your ticket in printed form or have your e-ticket by hand.
Dresscode

Business Casual
Good to remember

Umbrella: In case the weather is not in festival mood.

We are looking forward to meeting you!

The countdown is on... Only days and hours until the UNFOLDED Festival & Gmund Award 2023! Before we start, here some important information for your journey:

BOOK A HOTEL

DIRECTIONS

Speaker

CEO

Serviceplan Group

UNFOLDED 2023

Marco Voigt

Founder & Managing Partner
Green Tech Festival

UNFOLDED 2023

Studio Marianne Guély

UNFOLDED 2023

Simone Faust

Bayern 3

UNFOLDED 2023

Brand experience expert
Gastronomy Entrepreneur

Alexa Steinke

UNFOLDED 2023

Backflash

UNFOLDED IN THE PAST

With a focus on "Consumer Centric", the UNFOLDED Festival took place for the second time on the "Gmund Campus" on October 23rd and 24th, 2019.

The Design and Print Festival attracted 1,200 visitors from all over the world to the Mangfall Valley, where Gmund Paper once again presented itself in an unusual setting, directly where its products are manufactured, as the host for creative people, designers, and print and mediaspecialists.

2019

UNFOLDED FESTIVAL 2019

A huge success: With a focus on the topic "Consumer Centric", the UNFOLDED Festival took place for the second time on October 23rd and 24th, 2019 at the "Gmund Campus".

On the occasion of the design and print festival, Gmund Paper attracted 1,200 visitors from all over the world to the Mangfalltal and once again presented itself in an unusual ambience, right on the pulse of the product, as a host for creative people, designers as well as print and media specialists.

The festival offered a full program for two days. In addition to the 400 best print objects from the renowned Gmund Award, which takes place on 23.10. was awarded for the sixth time, 52 international exhibitors from the fields of design, printing, branding and materiality showed their skills in the halls of the paper production.

Eight top-class speakers, among them the chief designer at BMW, Adrian van Hooydonk and Benedikt Böckenförde, founder and CEO of Visual Statements, shed light on the complex core topic "Consumer Centric" from a wide variety of perspectives and provided the guests with many new perspectives and creative input.

A panel discussion with Steffi Czerny, co-founder and managing director of DLD Media, rounded off the program in the paper mill's conference hall. Florian Zibert, founder of Zibert + Friends consulting GmbH, skilfully guided through the program.